MessageRelay Digital Academy

Product · Intermediate

Product Analytics Engineering

Instrument events, define metrics layers, and ship trustworthy product dashboards.

Connect product questions to reliable metrics. Learn event taxonomy, experimentation hooks, and reverse-ETL overview for activation tools.

₩1,180,000 · 8 weeks · Live online

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Product funnel chart with cohort breakdown on analytics screen

Included in this cohort

  • Event taxonomy workbook
  • dbt metrics layer intro
  • Experiment analysis lab
  • Amplitude/Heap integration patterns
  • Data quality monitors for events
  • Stakeholder dashboard critique
  • Ethical instrumentation guidelines

Outcomes you can show

  1. Define a metric layer for a sample product
  2. Ship a dashboard with documented definitions
  3. Run an A/B readout with caveats documented
Portrait of So-young Choi

Mentor

So-young Choi

Former growth analyst turned analytics engineer.

Common questions

Product usage focus. Acquisition channels are referenced, not deep-dived.

Learner notes

"Metric layer arguments with our PM were calmer after week 5—definitions on paper help."